Drive a Wider Traffic Beyond Organic Search

Your business will be positioned at the top of search engine results, in addition to being more visible to a wider range of potential clients.

Track Your Progress in Real Time

Pay-per-click provides detailed insights into metrics such as clicks, impressions, and conversion rates, so you can make informed adjustments to optimize your website for maximum effectiveness.

More Clicks, More Conversions

By targeting high-intent users who are actively looking for products or services, PPC advertising raises the possibility that these users will become paying clients.

Pay per click

Pay Per Click

How does this fit into your- CUSTOMER ACQUISITION FUNNEL?

Google still rules the roost when it comes to search intent. When someone focuses on finding an answer to a specific query, they start typing on google. The potential to drive a buyer to your website after they type in a search term with commercial intent is very likely. Compare that to Facebook where you are operating in demand generation mode hoping to make people aware of your product or service

What is Pay Per Click (PPC)?

PPC is a form of online advertising, where you pay only if someone clicks on a link (your advert) to your website.

The amount a ‘click’ costs you generally depends on the number of other audiences that are going after the same audience. This is because most PPC platforms use a ‘bidding’ mechanism. Therefore, the individual that is willing to pay the most ‘per click’ will be given priority.

There are three popular PPC platforms on offer 

What is Pay Per Click (PPC)?

PPC is a form of online advertising, where you pay only if someone clicks on a link (your advert) to your website.

The amount a ‘click’ costs you generally depends on the number of other audiences that are going after the same audience. This is because most PPC platforms use a ‘bidding’ mechanism. Therefore, the individual that is willing to pay the most ‘per click’ will be given priority.

There are three popular PPC platforms on offer

Professional tools for your business

Strategic approach

We start by researching the market (your competitors, high value keywords, landing pages and messaging approaches).. Your campaigns are then built strategically aligned to the REACH, LEADS and SALES funnel stages, with cold traffic campaigns and remarketing campaigns to drive leads and sales.

Segmentation

With Adwords, relevance wins. We do the hard work needed to highly segment your campaigns. On average our accounts have a handful of campaigns, thousands of Ad Groups, thousands of keywords, thousands of negative keywords, thousands of Ads and hundreds of Ad Extensions. This helps us create relevant ads, which improves performance and lowers costs.

Continual improvement

We conduct weekly and monthly optimisations designed to continually improve your results. Many of our clients campaigns are still improving monthly.We will perform reports to compare Search Query Reviews, Targeting, Bidding and Ad Copy optimisation regularly to optimise performance.

Reasons Why You Need a Social Media Management Tool.

Yes, we set performance KPIs for each stage of your funnel (REACH, LEADS and SALES) quarterly. These are tracked and reported on to ensure we are delivering to our goals.

Believe it or not, the success of your Adwords advertising campaign can most easily be won or lost in the planning and build phase. It’s what separates the PROS from the amateurs. We spend the time necessary to do the keyword research, competitive research, landing page research, then granularly build your campaign and ad copy. We allocate 1-3 days for the setup, depending on the complexity of the strategy.

Indeed, you’d be crazy not to leverage every feature that increases the Click Through Rate (CTR).

Some agencies do but that’s not how we roll. You pay for your Ad spend directly from the source – Google Or Bing so no markup is applied.

We will work closely with you to estimate your PPC budgets based on planned marketing objectives and investment capabilities. There is no one-size-fits-all budget suggested for a PPC campaign due to the varying investment in bidding for industry relevant keywords. You get to decide how much you wanna spend, after we offer you our expert advice.

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Innovation → Automation → Efficiency

Want to work with us?

Now you can manage your campaigns across various platforms including Google Ads, Facebook Ads, and LinkedIn Ads through Pay-per-click smart strategy.  Starting with thorough keyword research, we will go through a comprehensive process that aligns with your target audience and business goals to achieve your ultimate purpose. Whether it’s generating leads, increasing website traffic, or boosting sales, we are dedicated to supporting you to take your business to the next step.