Glory treadmills had its web presence already when they approached Weblook, however it was felt that the website was not performing too well and to add to that due to some frailties they had also lost access to their domain name. In this background they approached Weblook with the hope of designing and developing a brand new website that would work as a marketing tool that would gear up sales.
Challenges
o Lousy web presence that did not complement the powerful treadmill brand
o Out-dated design
o Low rankings on search engine
o Competitive physical environment
Client’s Objectives
o Create an informative website accelerating direct marketing opportunities
o Boost online presence by complementing offline marketing activities
o Obtain high rankings on Search Engines
o Outdo competition via exposure on the web
Weblook’s Web Solutions
Although the situation seemed challenging it was not an impossible one. All that was required was a powerful design, exclusive appearance, a good SEO strategy and offline marketing activities to complement it.
A powerful theme for the design - we wanted the web users to feel the power of the A powerful theme for the design Glory Treadmill in every click in the website. To aid this, Weblook’s designers’ created a website with a vibrant appearance, using strong colours. Flash was used for the main banner to animate high quality images while the text navigation was given to all important areas.
Product portfolio – A product area was incorporated to the website that displayed Product portfolio Glory treadmill’s wide range of treadmills (commercial treadmills, high-end treadmills, middle -range domestic treadmills and low range domestic treadmills). The easy navigations placed on the home page and on the main menu gave users quick access to the type of treadmills they were looking for. Since the target market included bother B2B and B2C segments it was important to give them access points to their area of interest at once, if not neither would stay in the website for more than 10 seconds.
SEO solutions - the search engine optimization was just picture perfect, the correct SEO solutions combination of images and text on the website, the link structure, the copy writing, link building all summed up in ranking the website on number in both Google and Yahoo within a short period of time.
Success Outcome
o Attractive web design that was commended by many
o Significantincrease in brand awareness both online and offline
o Successful lead generation activities
o Increase in web traffic leading to high percentage of sales conversions. (see Increase in web traffic illustration below)

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